14 Feb A Valentine’s day letter to a potential client
Dear potential client,
I know our relationship can be rocky sometimes, but I thought on Valentine’s day of all days, I could tell you how I really feel, even if you don’t answer the phone. I’m just a recruiter, standing in front of a client, asking you to love me. Okay, so that’s a little too much Notting Hill, Hugh Grant and Julia Roberts for even me to take.
I know that I’m persistent, that I may come across as pushy, maybe even a little bit desperate. I understand you’re busy and you may not always have the time to speak to me. Perhaps my approach disappoints you or you’ve been let down by a recruiter in the past. But I want you to know that I always have your best interests at heart. I won’t let you down and I can make your life easier.
If you’d just speak to me for a while, you’ll see that I’m not so bad, that we can create something really good. However, if you are too busy to speak to me, I understand. I can send you an email with ‘some information’ as you always request.
But what if I told you, “I will save you time and money. I will make your life easier”. Would you believe me? Would you give me the chance? I want to let you in on a little secret and give you a Valentine’s day present.
I can save you time. I can save you money. I won’t let you down. Your life will be easier with me in it.
If you’re already engaged with another recruiter, I understand. I’m no homewrecker. But I want to make sure you’re in a happy home. If you don’t rate your recruiter 10/10 then you deserve better. You deserve me, a 10, an out of the ballpark 10.
I’ll always put you and our candidates first. You’re the most important things in my whole career and you’ll see that if you just give me a chance to prove it.
So if I call on Valentine’s day, don’t stand me up. There’s only so much unexplained rejection I can take. Answer the phone, let’s build something great together and let me show you how well you should be treated.
With love always,